Seamaster: Omega is an extremely well known, well respected brand, both within and outside watch enthusiast circles. Omega estimates their own brand recognition to be 70% world wide (7 out of every 10 people have heard of Omega watches). Omega marketing works hard to maintain and increase this recognition, and to associate the brand with celebrities and activities which suggest success and achievement.

Seamaster: Gorgeous red leather box, hardcover manual, and leather wallet for the warranty card, chronometer certification, and manual key (pictogram card). RATING: 8

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$1750.00 retail is a lot of money, but the "street" price of this watch can typically see a 30-35% discount off the retail price. When compared to watches in a similar category, the price, at both retail and especially street level, is a relative bargain. Since the current version of the Seamaster has been around less than 10 yrs., long term pricing trends are inconclusive. Well maintained, vintage Omega Seamaster models hold and in some cases appreciate in value. Well maintained current model Seamasters seem to be holding roughly 50% of their retail value at this point. So, one can conclude that if a current model Seamaster is purchased either used or new at street price levels, then one stands to loose very little, if any of the purchase price if the watch is later sold.